Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.
Tourism 2025
Two Years On
State of the Tourism Industry 2017
Confidence levels strong
Tracking progress
Grow sustainable air connectivity
Align in support of the airlines and airports to secure international connections
Target for value
Shift our focus from volume to value
Drive value through outstanding visitor experience
Put ourselves in the shoes of our visitors to increase satisfaction
Productivity for profit
Expand the productive capacity of the industry
Prioritise insight to drive and track progress
Achieve better outcomes by making better decisions based on informed insight