Stunt video targets adventurous youth
Tourism New Zealand is targeting young adventure travellers with the launch of its 5X1NZ stunt video.
The video features extreme athlete Chuck Berry completing five adrenalin-fuelled activities in one continuous go – all in one hour.
The ‘Five more from here’ campaign was rolled out in September across key youth markets of Australia, the US, UK, Germany, Brazil and Japan and aims to aims to spark up conversation amongst youth travellers and get them excited about New Zealand.
The youth sector account for 22% of total arrivals and are a priority sector for Tourism New Zealand to help drive higher value visitors to New Zealand.
Aged 18-29, youth travellers have the potential to stay longer than other visitors, travel more widely and get involved in a wider range of activities, meaning they are likely to spend more while they are here.
Check out the 5X1NZ video on Tourism New Zealand’s 100% Pure YouTube channel.