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Special Interest TNZ Hiking Walking Routeburn Track by Julian Apse compressed
Routburn Track/Justin Apse

TNZ marketing to special interest sectors

Tourism New Zealand's marketing to special interest sectors aims to inspire high value visitors to put New Zealand at the top of their holiday list.

20 August 2014

REGION:

Tourism New Zealand research shows that visitors who participate in special interest activities spend more and stay longer than average visitors. They’ve identified New Zealand has a point of difference in a number of special interest areas, including cycling and mountain biking, fly-fishing, golf, walking and hiking.