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YHA Wellington City

Virtually sold on YHA

YHA New Zealand is offering 360⁰ tours of 20 hostels around the country, meeting the expectations of their tech-smart audience.

17 June 2016

REGION:

YHA New Zealand is offering 360⁰ tours of 20 hostels around the country, meeting the expectations of their tech-smart audience.

The 360⁰ tours and website tours are available on Google, Facebook, YouTube, Weibo and directly on their website www.YHA.co.nz.

YHA says it’s one of the first major accommodation networks worldwide to adopt this technology on such a large scale.

As a leading youth travel brand YHA says it’s important to keep their communication platforms up-to-date to meet the expectations of their increasingly tech-smart audience.

One of the challenges inherent in selling accommodation is to provide prospective customers with a room’s spatial sense and size, says Brian Westwood, Manager, Marketing and Sales, YHA New Zealand.

By immersing prospective customers into the hostel, YHA is able to demonstrate how spacious, clean and comfortable their hostels are. As travel and accommodation purchases are about confidence, customers want to be assured that they are buying a product they will enjoy, whether it is an activity or a place to stay.

Mr Westwood says the 360⁰ tour field is changing rapidly. YHA collaborated with Derek Golding of GoldingArts on a technology that will allow them to adapt and develop over time and to keep up with those changes, including the capability to include multilingual versions, to add layers of video and other imagery.

Virtual Reality (VR) Goggles and smartphones make virtual reality immersion experiences very accessible. YHA New Zealand is convinced that tomorrow’s customers will expect 360⁰ tours to be as easily available for products as standard photographic imagery.

View YHA’s 360⁰ tours on YouTube - https://goo.gl/ZRmg01

YHA’s 360⁰ tour for YHA Wellington on www.YHA.co.nz for desktops - http://goo.gl/n0fhi1 

YHA’s 360⁰ tour for YHA Wellington on www.m.YHA.co.nz for mobile devices - http://goo.gl/Ei7732