Tourism 2025 - Two Years On

Download Tourism 2025 - Two Years On

In May 2016 TIA released Tourism 2025 - Two Years On, reaffirming the Tourism 2025 growth framework and its five themes:

  • Insight
  • Target for Value
  • Productivity
  • Visitor Experience
  • Air Connectivity

Tourism 2025 - Two Years On reinforces that continuing efforts are needed to grow shoulder and off-peak travel, and improve regional dispersal.

It also gives increased attention to capacity and infrastructure development, to ensure New Zealand has the facilities needed for sustainable tourism growth.

It identifies around 30 priority areas for advancement for the next two years, for both the government and the private sector.